Leveraging Lead Forensics to Market to Site Visitors

Published on 5th July 2024

This insights post is a summary of the original blog post published by True Digital Communications. View the original blog post: Using Lead Forensics to Market to Site Visitors.

Have you ever wanted to know more about the visitors to your website? A common questions that gets asked is where do the visitor to our site work?

Imagine having that information at your fingertips to help transform your marketing strategy. Not only could it simplify your team’s efforts on lead generation, but it would also help to make the data in your CRM more robust to following up on leads.

Lead Forensics, and other web traffic data enhancement  tools, offers a robust solutions. These programs help to reveal which companies are exploring your site, the pages they view, and the duration of their visits.

If you already have a CRM and lead generation program in place, this data can significantly enhance your follow-up process, turning anonymous visits into valuable connections. True Digital Communications shares their experience with Lead Forensices and how the platfomr has been instrumental in the sales process.

Use and Beneficial Features

Find out how the company uses the platform and software features they find beneficial including:

  1. Daily Reports. These give you up-to-date information on who is visiting your site every day. This allows your sales team to act quickly on fresh leads. By having daily insights, you can prioritize outreach to the most recent visitors, ensuring timely follow-up and increasing the chances of converting leads into customers.
  2. Visitor History. This allows you to see both current and past visitor activity to understand their patterns and interests. By analyzing the history of their behavior, you can identify long-term trends and interests. It can also help in tailoring content and marketing strategies to better meet the needs and preferences of your audience for further nurturing.

To see the other features and benefits, you can view the full post at: Using Lead Forensics to Market to Site Visitors or get other great insights from partners on Technology and Trends.

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