6 Ways Femtech Companies Can Crack the PR Conundrum

Published on 24th June 2024

This insights post is a summary of the original blog post published by Raffetto Herman Strategic Communications. View the original blog post: How Femtech Companies can Crack the PR Conundrum.

The venture capital market is witnessing a surge in tech start-ups dedicated to women’s health, a sector known as femtech. This niche industry is rapidly capturing the interest of investors.

In the first half of this year, 70 femtech companies have secured over $375 million in funding. Experts predict that within two years, the market could expand to an impressive $50 billion. The potential for growth is vast, particularly as women’s involvement in life sciences research and clinical trials continues to rise.

However, as femtech continues to evolve, entrepreneurs in this field will encounter numerous communication challenges. Overcoming these hurdles will be crucial in mainstreaming women’s health and empowering women to take charge of their wellness through innovative technology.

There are several PR approaches to help overcome the communications challenges.

Break the stigma and taboo

Femtech encompasses a variety of products, services and software catered to women’s health: fertility tracking apps, menopause support, menstrual health trackers, pregnancy monitors, breast pumps, pelvic floor trainers and more. Deep-rooted cultural taboos around sexual wellness can embed silence, secrecy and negativity around women’s health issues. It is important to note that these challenges are not limited to cis-gendered women, but also some transmen, gender non-binary and intersex individuals. Studies show it leads many girls and women to experience shame over natural physiological processes.

To get more insights, read the full post at: How Femtech Companies can Crack the PR Conundrum.  You can also find more Technology Insights from Worldcom Partners.


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