When I stepped into the role of the Global Board Chair for the Worldcom Public Relations Group, I did so with a clear mission:
To elevate our global brand, deepen engagement across regions and generations, and demonstrate the unmatched value of our partnership, not only for us as agency leaders, but for the clients we serve around the world.
Two years later, having participated in global and regional meetings in Tokyo, Amsterdam, San Antonio, Bangkok, Quito, and Costa Rica, I can confidently say #WorldcomWorks, not just as a hashtag or an idea, but as a working model of collaborative strength that is delivering real results in real time.
A Tapestry of Global Collaboration
Each meeting on this journey added new depth to what makes Worldcom unlike any other communications organization:
- In Tokyo, at our Annual Global Meeting (AGM) we explored the next frontiers of innovation, technology, and culturally intelligent storytelling.
- In Amsterdam, the EMEA region tackled reimaging the future of agency-client relationships and pushed toward a more transparent, earned-first collaboration model.
- In Quito, the Latin American region redefined regional relevance, developing new commercial strategies rooted in resilience and adaptability.
- In Bangkok, our Asia Pacific partners led digital transformation with agility and creativity.
- In San Antonio, the North American region clarified the business of talent, retention, and building a future-proof agency culture.
- And in Costa Rica, at our most recent AGM, we brought it all together, cementing a strategy and a renewed, shared identity and purpose.
A Global Partnership in Motion
Over the past two years, together we have:
- Elevated Worldcom’s brand visibility through bold marketing and unified positioning.
- Reinforced the strength of the partnership model, offering clients global expertise with local precision.
- Welcomed and empowered new partners, who have brought bold thinking and infectious energy into the fold.
- Proven that Worldcom solves what others can’t, because we operate across borders, time zones, languages, and sectors with trust, transparency, and speed.
At every stop, from our partner peer reviews to panel discussions, from “War Stories” to shared meals, we’ve demonstrated that collaboration isn’t a constraint, it’s a multiplier.
Why #WorldcomWorks
Clients today face challenges that transcend borders, geopolitical instability, reputational risk, cultural misalignment, and digital disruption. One agency can’t do it alone. What clients need is a partnership of trusted problem solvers, grounded in local expertise but fueled by global insight.
That’s precisely what Worldcom is.
As I shared in Costa Rica this past week: We are not just better together; we are stronger, faster, and smarter. That’s not a motto; it’s a proven truth.
What Comes Next
The strength of Worldcom lies not in any one person’s leadership, but in our shared commitment to building something greater than ourselves. As I transition into the Past Chair role, I’m inspired by what’s ahead:
- A newly elected board ready to lead with purpose and bold vision
- A global partnership, with new and new and established partners, who understand the power of collaboration
- And a partnership that continues to evolve with the times, while staying true to our foundational values
Through my journey over the past two years I have seen firsthand what’s possible both regionally and globally when great minds unite behind a shared purpose. As the communications world grows more complex, Worldcom is not just keeping pace but defining what comes next.
#WorldcomWorks, and the best is still ahead.
