Published on 15th August 2023
If you’re lucky like I was, your first public relations gig out of college will be a boot camp in all things PR. We’re talking the basics like media monitoring and prepping for interviews, and softer skills like organization, timeliness and team collaboration. Many quickly realize that in public relations, skill and strategy is learned and mastered on the job. College teaches us about communications theory and media mediums, but it’s not until you’re faced with your first announcement or writing assignment that it all gets real.
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An internship or fellowship is a great place to start. These programs are designed to empower early career professionals with foundational strategic communications experience, which ideally challenges participants to expand their perspectives, develop their skills and find their passion.
For anyone in the early stages of their PR career experiencing many firsts, I offer three tips for getting in, getting more and getting ahead in whatever your path is.
Like in any new environment, challenges are bound to show face. Learn from them. Asking questions is vital in enhancing understanding. You may make mistakes, you may fail, you will definitely learn, but how you choose to move forward separates those who can from those who can’t. Mastering a trade is messy. Fill up your days with new experiences and show initiative. And most of all, enjoy the adventure. A career in PR is fulfilling, especially when you’re surrounded by creativity and curious minds.