Focus Report: PR Insights from Czech Republic

Growth in the Czech Republic PR Industry

PR Agencies’ revenue in the Czech Republic are growing.  In the future, they will say goodbye to unprofitable clients and strengthen the use of Artificial Intelligence (AI).

PR agencies in the Czech Republic are experiencing good times. Their average revenue grew last year, and they also see 2024 as a positive year. In fact, a total of 52% of agencies expect
better results. This is according to a survey by NMS Market Research, conducted on behalf of the Public Relations Association (APRA).

Members of the PR industry is experiencing some common situations including:

• Revenue are growing, but so are expenses: 60% of agencies saw their revenues grow last year. At the same time, however, 66% of agencies also saw their expenses grow
• Fluctuation is at a healthy level: only 11% of staff left their job at a PR agency last year
• Growing interest in social media and insights &  planning: The most anticipated trends for PR agencies are the use of AI (68%), an emphasis on social responsibility (60%) and a stronger human touch (56%).

To find more information about the market in the Czech Republic, download 2024 Focus Report: PR in Central Europe. Find out more about Worldcom Partner, PRAM Consulting, and how they can help you navigate the market in the Czech Republic.