Published on 24th April 2020
PR leaders believe that activism will grow in influence over the next five years, and that “average citizens” will be one of the most influential types of activist, according to the 2020 Global Communications Report by The USC Annenberg Center For Public Relations in Conjunction with The Worldcom Public Relations Group.
Stefan Pollack, president of Los Angeles Partner The Pollack Group, summarised the Five Key Trends from the Report, highlighting the effect of activism on brands and the PR industry and, who will drive change in the future.
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