Five Key Takeaways from the USC’s 2020 Global Communications Report on the rise of activism

Published on 24th April 2020

Crowd of activists holding sign that says "no!"

Written By
PR leaders believe that activism will grow in influence over the next five years, and that “average citizens” will be one of the most influential types of activist, according to the 2020 Global Communications Report by The USC Annenberg Center For Public Relations in Conjunction with The Worldcom Public Relations Group. Stefan Pollack, president of Los Angeles Partner The Pollack Group, summarised the Five Key Trends from the Report, highlighting the effect of activism on brands and the PR industry and, who will drive change in the future.

Download Five Key Takeaways from the 2020 Global Communications Report by The USC:

 

Related Insights

24 Jul 2024

JBP Navigates the 2024 United Kingdom General Election

In May, UK Prime Minister Rishi Sunak, surprised most MPs and the…

Read more

12 May 2023

Worldcom’s Diversity Map Indicates Local Attitudes Are Critical To Effective Diversity Policies

The Worldcom Public Relations Group, the leading global partnership of independent public…

Read more

13 Apr 2023

Pharmaceutical Multinationals Continue To Spurn The Opportunity To Connect Via Social Media At A Local Level

Worldcom’s Digital Health Monitor shows pharma companies make little use of the…

Read more