Published on 8th April 2020
What exactly is thought leadership, and what are the qualities that define thought leaders?
Thought leadership is the art of positioning your company and its people at the forefront of a specific industry. Leaders have in-depth knowledge, which they need to parlay to those in the need “to know.” Seen as industry experts, they become a much sought-after resource to media and potential clients, solidifying your brand with insight and authority.
Receive Worldcom Insights
Keep up to date with our latest news and analysis by subscribing to our regular newsletter.
There are a myriad ways to position your organization as a thought leader in the industry, alerting key target audiences and appropriate centers of influence. The Pollack Group has identified five ways to position your company and its people at the forefront of the industry.
About The Pollack Group
The Pollack Group has been active for more than 30 years and boasts two offices in Los Angeles and New York. Headed by Noemi & Stefan Pollack, the agency cuts through the clutter, using a no-nonsense approach to stay real and deliver creative ideas that drive growth, unlock opportunities and engage audiences to build strong brands.
14 Dec 2021The Changing Landscape of Hiring and Employee Retention
During the pandemic, there was a big shift in thinking about employee…
07 Oct 2021Mitigation vs. Crisis Management vs. Reputation Management
This insight post is a summary of the original blog post published…