Defining thought leadership and its value to an organization

Published on 8th April 2020

Written By

What exactly is thought leadership, and what are the qualities that define thought leaders?

Thought leadership is the art of positioning your company and its people at the forefront of a specific industry. Leaders have in-depth knowledge, which they need to parlay to those in the need “to know.” Seen as industry experts, they become a much sought-after resource to media and potential clients, solidifying your brand with insight and authority.

There are a myriad ways to position your organization as a thought leader in the industry, alerting key target audiences and appropriate centers of influence. The Pollack Group has identified five ways to position your company and its people at the forefront of the industry.

Download the quick-read Thought Leadership Tip sheet to learn more.  You can also find more PR insights on Management from our partners in our Insights section.

About The Pollack Group 

The Pollack Group has been active for more than 30 years and boasts two offices in Los Angeles and New York. Headed by Noemi & Stefan Pollack, the agency cuts through the clutter, using a no-nonsense approach to stay real and deliver creative ideas that drive growth, unlock opportunities and engage audiences to build strong brands.

Download Tip Sheet:

Related Insights

01 Oct 2020

3 Insights to Consider Along Your ESG Reporting Journey

This insight post is a summary of the original blog post authored…

Read more

30 Jun 2020

Why public opinion won’t allow leaders to communicate as they did before COVID-19

COVID-19 is changing customer and consumer expectations. The May results of the…

Read more
Successful Remote Work

03 Apr 2020

3 Tips for Balanced and Productive Remote Work

In the midst of the COVID-19 pandemic, most communications and marketing professionals…

Read more