Defining thought leadership and its organizational value

Expert guidance on what will happen from a communications perspective, and how to respond to it, helpful at all times of the year.

Find out more

The Annual Digital Health Monitor Report ranks global pharmaceutical company rank in terms of their presence on, and the use of, apps, blogs, corporate and local company websites.

Find out more

If you want to improve the world by inspiring people to take actions that deliver lasting value to themselves, their organisations and society in general, then join one of our partners.

Find out more

Get connected with top PR agencies throughout the world for unparalleled experience in public relations.

Find out more

Become a Worldcom partner Join the world’s largest and best global network of independently owned PR agencies.

Find out more

If you want to improve the world by inspiring people to take actions that deliver lasting value to themselves, their organisations and society in general, then join one of our partners.

Find out more

Create the perfect solution for your communications challenge

Find out more

Do you have a question or interested in learning more about Worldcom Group? Drop us a line to talk to our team or be connected with a local partner.

Find out more

Written By

The Pollack Group

What exactly is thought leadership, and what are the qualities that define thought leaders?

Thought leadership is the art of positioning your company and its people at the forefront of a specific industry. Leaders have in-depth knowledge, which they need to parlay to those in the need “to know.” Seen as industry experts, they become a much sought-after resource to media and potential clients, solidifying your brand with insight and authority.

There are a myriad ways to position your organization as a thought leader in the industry, alerting key target audiences and appropriate centers of influence. The Pollack Group has identified five ways to position your company and its people at the forefront of the industry.

Download the quick-read Thought Leadership Tip sheet to learn more. You can also find more PR insights on Management from our partners in our Insights section.

About The Pollack Group

The Pollack Group has been active for more than 30 years and boasts two offices in Los Angeles and New York. Headed by Noemi & Stefan Pollack, the agency cuts through the clutter, using a no-nonsense approach to stay real and deliver creative ideas that drive growth, unlock opportunities and engage audiences to build strong brands.