This insights post is a summary of the blog post published by The Pollack Group. View the full posts at: Who’s In Charge? Building Your Crisis Management Team And Planning For A Response
The channels that are used during a modern PR crisis requires more than a press release from the marketing team and a few TV appearances from the CEO.
With the onslaught of social channels, there are multiple ways that individuals and companies might communicate and the need to act might now land in the hands of a webmaster or social media manager.
Dealing with a crisis requires preparation, fast action, and a well-oiled machine of team members who understand their responsibilities, individually and collectively.
Having your team understand who is responsible and should be involved include:
- Team Leader: Orchestrating the Response
- Communications Team: The Voice of Reason
- Spokespeople: The Faces of the Operation
- Social Media Team: The Digital “Front Line”
- Legal Counsel: The Watchdog
- The Rest of the Field: Crisis Training
It is important to understand everyone’s roll in the process. You can read all of the details about each person’s roll at: Who’s In Charge? Building Your Crisis Management Team And Planning For A Response
