Case Study: Netafim USA uses social media to reach the next generation of farmers

Written By

The Pollack Group

Netafim realized that they could no longer rely on their traditional marketing methods to reach their audience of growers.  In addition, the company’s lack of digital and social media outreach was becoming a severe detriment to their ability to reach and communicate with new audiences. The company needed to expand their boundaries and seek out new marketing and public relations avenues to build relationships with this next generation of younger more digital savvy farmers.

Working with The Pollack PR Marketing Group on a new campaign, Netafim began using the power of online and social video to create compelling content that captured their target audience’s attention with little budget.

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About The Pollack PR Marketing Group

The Pollack PR Marketing Group has been active for more than 30 years, and boasts two offices in Los Angeles and New York. Headed by Noemi & Stefan Pollack, the agency cuts through the clutter, using a no-nonsense approach to stay real and deliver creative ideas that drive growth, unlock opportunities and engage audiences to build strong brands.

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