Published on 30th January 2018
The Daniels Fund, created by visionary business leader Bill Daniels, provides a four-year, annually-renewable, college scholarship. The Daniels Scholarship Program supports graduating high school seniors who demonstrate exceptional character, leadership and a commitment to serving their communities.
Although the Fund received a few thousand applications each year, leaders noticed that many more applications were started, but not completed. They also recognized that fewer male than female students were applying. To address these problems, the Daniels Fund turned to our Partner, Linhart PR, for help.
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To help guide applicants through the process, Linhart decided to use a visual campaign via social media. Linhart developed 30 custom graphics that supported the campaign objectives and drove visits to the website. Their campaign reached hundreds of thousands of target students and led to a 33% increase in applicants.
To learn how Linhart PR brought this campaign to life, Read Daniels Fund Scholarship Program case Study
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Linhart PR is the largest independent public relations firm in Colorado and its employees represent a roster of nearly 25 regional, national and global clients. Linhart PR has grown steadily and profitably, developing long-term relationships with clients, attracting some of the PR profession’s most talented practitioners, and gaining industry recognition for its workplace practices and business success. Among its national awards, Linhart PR won PRWeek magazine’s 2012 Boutique Agency of the Year and regularly appears on best places to work in PR lists.
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