Campaigns That Reflect and Engage Diverse Audiences

Written By

The Pollack Group

This insights post is a summary of the blog post published by The Pollack Group. View the full post at:  Building Campaigns That Reflect and Engage Diverse Audiences

A study by Boston Consulting Group showed that companies with diverse leadership see innovation revenue that’s 19 percentage points higher than their less diverse counterparts. On top of that, a report by McKinsey showed that companies with diverse and inclusive workforces are 35% more likely to outperform their competitors.

Inclusive campaigns don’t just appeal to existing markets; they open doors to entirely new ones. By having an authentic appreciation for and support of diversity, brands attract consumers who share those values.

In a time when people are demanding authenticity and accountability. When companies actually listen to and uplift voices from different backgrounds, they can create work that’s not just more interesting but also more impactful.

Putting DEI into Practice

• Reflect Diversity Internally: Before a brand can effectively promote diversity in its campaigns, it must first look inward. An organization should strive to have its workforce—and especially its leadership—reflect the diversity it advocates for externally.
• Collaborate with Diverse Voices: To create truly inclusive campaigns, brands must go beyond tokenism and involve voices from the communities they wish to represent. This involves partnering with creators, influencers, and consultants who bring genuine insights into their respective communities.
• Listen to Feedback: Feedback is crucial in the journey toward authentic DEI. Brands need to actively seek out and listen to the opinions and experiences of underrepresented communities.
• Commit to Growth: DEI is not a one-time initiative; it’s a continuous commitment. Brands need to recognize that the work of diversity, equity, and inclusion is ongoing and requires constant reassessment and improvement.
• Build a Sense of Belonging: Leaders have to understand that DEI practices are so much more than opening the door to underrepresented groups of individuals. In order for the practices outlined above to be effective, companies have to be willing to foster a sense of belonging in the workplace.

To get details about about creating authentic campaigns that support diversity practices, see the full post at: Building Campaigns That Reflect and Engage Diverse Audiences