28 Oct 2025
Maximum Visibility Using Earned, Owned, and Paid mediaCompanies pour significant resources into individual communication channels—updating social media feeds, launching…
HBI Communication Helga Bailey GmbH
28 Oct 2025
Maximum Visibility Using Earned, Owned, and Paid mediaCompanies pour significant resources into individual communication channels—updating social media feeds, launching…
16 Oct 2025
AI Visibility and the New Era of PR: How AI and Generative Engine Optimization is Transforming Public RelationsThe communications landscape is experiencing a seismic shift as AI search visibility…
02 Oct 2025
Why Images Matter More Than Ever in PRWhether on your website, in press releases, or across social media, images…
22 Sep 2025
The Power of Voice: How to Leverage PodcastingAs the digital media landscape continues to evolve at breakneck speed, one…
18 Aug 2025
Media Relations Rewired: Evolving Trends and What to Do NowMedia relations isn’t dying—it’s splintering. With the rapid growth of AI, it…
26 Jun 2025
How behavioral economics is changing management consultingDiscover how implementing behavioral economics into consulting provides a more robust picture…
12 Jun 2025
8 Essential Aspects of Social CommunicationsIn today’s media landscape, social communications—the art and science of engaging audiences…
07 May 2025
Content Marketing: Strategy, Impact and ActionOver the past year, content marketing has undergone significant transformations, driven by…
03 May 2025
Global stage, young talent: HBI at the Worldcom Youth Meeting in BudapestThis insights post is a full reprint of the blog post published…
15 Apr 2025
Driving Customers through the Marketing FunnelDriving the customer or client through the marketing funnel takes a focused…
09 Apr 2025
Creating Impact with Multicultural CommunicationsIn today's globalized marketplace, multicultural communications have become essential for to connect…
19 Feb 2025
Communication strategies for remote teamsRemote working has become the norm, so it is all the more…