Published on 28th April 2017
It’s obvious that hotels need enticing and entertaining social media, but it can be hard to keep up-to-date in this busy industry. To make the information quick and easy to digest and share, Worldcom Partner, Beutler Ink, created this slideshow with 8 mistake commonly made in hotel social media strategy. They also provide tips and tricks about how to avoid mistakes when doing social media marketing for hotels.
Mistake made by hotels using social media include:
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Another important social media tip to consider is tone of voice. Make sure your hotel has a unique sound and style that is engaging and friendly. Don’t be too formal or dry when posting. Be thoughtful when responding to guests. Most importantly, show them that you care. When it comes to criticism, do not address it. Your hotel’s social media should be used to build and nurture relationships.
Learn more about the biggest mistakes and best advice for a hotel’s social channels.
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