Published on 14th April 2021
Developing strong relationships with subject matter experts (SMEs) is an important PR tactic that enables compelling storytelling supported by expert insights and reliable data.
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Whether your client team is developing a new pitch, campaign or thought leadership platform, SME relationships are vital to a PR program’s success. Here are some tips to make the most of that relationship.
Read the additional two tips on RH Strategic’s blog post, How to Get the Most Out of Subject Matter Experts (SMEs). You can find other insights on public relations management to inspire you.
RH Strategic is a Seattle and D.C.-based communications firm with a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group. They provide strategic public relations for innovators in the technology, government and healthcare markets.
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