5 Strategies to Shape the Narrative Around Kids and Mental Health

Written By

Raffetto Herman Strategic Communications

This insights post is a summary of the blog post published by Raffetto Herman Strategic Communications. View the post at: Five Communications Strategies to Shape the Narrative Around Kids and Mental Health.

There is a stark reality that millions of children and teens are grappling with high levels of sadness, hopelessness, and even suicidal thoughts and behaviors. The causes are diverse and complex—ranging from school shootings and climate change to social media, strained relationships, and political polarization. These conditions have left America’s youth in need of support.

As companies innovate technologies and solutions to tackle this mental health crisis, the way they communicate their message can profoundly impact behavioral health outcomes and save lives.

However, cutting through the noise of a crowded news landscape with meaningful stories and solutions is no easy feat. Start-ups often lack the brand recognition and credibility needed to gain significant media coverage. By creating strategic, targeted campaigns, these companies can break through the noise to yield more effective results.

For companies dedicated to supporting our nation’s most vulnerable youth, implementing five communication strategies will not only increase awareness but also elevate experts and thought leaders, ultimately shaping the narrative around mental health to provide better support for the next generation.

1. Differentiate with keywords like children and teens in your headline

To have the greatest impact, the issue must be top of mind for investors, policymakers, health insurers, schools and parents. Seems obvious, right? However, while the term “mental health” showed up in 127,471 headlines across the U.S. in 2022, according to a search of verified media outlets on Muck Rack, coverage for “children mental health” or “teen mental health” falls sharply. Results drop to a stunning 2,137. Less than 2% of the mental health-related articles in the U.S. throughout 2022 focused on children and teen mental health.

To read the remaining insights, visit the original post: Five Communications Strategies to Shape the Narrative Around Kids and Mental Health, or visit the RH Strategic Healthcare PR page to get more details and case studies.

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