Published on 29th March 2025
This insights post is a summary of the blog post published by The Pollack Group. View the full post at: From Niche to Necessary: Five Reasons Podcasts Need a Seat at the PR Table.
Over the last few years, podcasts have firmly established themselves in the media landscape. What was originally a niche format, podcasts are now an essential platform for connecting with audiences.
In 2024, according to Edison Research, podcasts accounted for 11% of daily time with audio and 47% of people over 12 listen to monthly podcasts. As the audio channel continues to grow, so does their impact as a PR tool. They offer unique opportunities to engage directly with highly targeted audiences in ways that other channels often can’t match.
Here’s why podcasts should remain a core element of any forward-thinking PR strategy:
To get more details about these elements and how to use them effectively for your PR strategy, read the full post at: From Niche to Necessary: Five Reasons Podcasts Need a Seat at the PR Table.
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