A data breach is a universal risk that could happen to any organization in the world. It should come as no surprise that, with the number of reported breaches on the rise, business leaders are increasingly concerned about their ability to protect their brand and reputation in the event of a breach.
In fact, the 2019 Worldcom Confidence Index Report found that the ability to protect the brand reputation during a crisis ranked as the second biggest concern for leaders.
Although there is no surefire way to prevent a data breach, leaders can take proactive steps to combat a breach with a comprehensive cybersecurity communications response plan.
Phillips Group outlines a checklist of communications materials that can help leaders manage the corporate reputation in the event of a data breach. Which of these does your brand have on hand?
- A dark website that can be quickly activated as a central repository
- Website banners to direct people to incident portal/webpage
- Customer support phone line
- Call center scripts
- Holding statement
- Media releases
- Media monitoring service to activate
- Internal communications materials, including emails, letters and scripts
- Stakeholder checklists
- Stakeholder communications materials such as emails, letters and scripts
- Fact sheet
- FAQs
- Pre-approved social media content
- Social media listening and monitoring service to activate
- Translation services for material required for other countries
Phillips Group offers an in-depth insights with additional measures for communicating and managing your brand’s reputation during a data breach.
Phillips Group is an award-winning, strategic Public Relations, Communications, Digital Marketing and Creative company based in Brisbane, Queensland. Since 1976, Phillips Group has provided its expertise in Corporate, Infrastructure, Energy & Resources, Public Sector and Stakeholder Engagement to clients.
