We started working with Riviera Nayarit in 2007 and participated in the determination and selection of the name for a new destination in Mexico: “Riviera Nayarit”. We launched the new name during the Tourism Tianguis in Acapulco in April 2007. The destination has been one with the most foreign investment during the past years. We collaborated with authorities, travel agents and media to position Riviera Nayarit as a top luxury beach destination in Mexico, delivering more than 21 million pesos in ROI in 2007 and was increasing each year to finalize in 173 million in 2013 in media placements. Today 100% of Mexican travel agents identify “Riviera Nayarit” as a different destination than Puerto Vallarta and its occupancy rate has increased constantly.