case study

Ocean Mist Farms

Ocean Mist Farms Website Refresh

Nuffer, Smith, Tucker

Success Story

Nuffer, Smith, Tucker refreshed Ocean Mist Farms’ website design with new videos, a recipe section that allows users to rate recipes and submit their own recipes, and updated functionality on the trade and press room web pages.

The Task

Nuffer, Smith, Tucker originally worked with Ocean Mist Farms to develop a creative design for the website aimed at growing demand for artichokes and educating people about artichoke preparation. After two years, the site was performing well, and OMF and NST wanted to take it to the next level.

At the end of 2009, NST surveyed OMF’s online affinity club members, assessed the current site, and determined it needed a way for consumers to communicate with OMF and increase two-way dialogue. NST also recognized video as a powerful tool to help educate consumers about artichoke preparation and uses, a key objective for the website.

The Strategy

NST added social media icons and links throughout the site and the “Share This” application to make content easily sharable. Previously text-heavy sections of the website were reworked, and an updated design was applied to create a clean directory of images and a sub-directory improved ease of site navigation.

NST added video to many of the pages as a way to illustrate complex instructions visually and quickly. The team revamped the recipe section allowing consumers to rate and review recipes, submit their own recipes, and use updated recipe search capabilities. The trade section was updated to allow retailers to order point of sale materials and the press room was updated so logos and images can be downloaded.

The Result

  • After the updates, web statistics increased substantially. NST compared May 2009 statistics to May 2010 statistics and there was a:
  • 37% increase in unique visitors
  • 39% increase in average session length
  • 40% increase in average page views per visit
  • 500% increase in video views 91% increase in club members

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