The Daniels Fund, created by visionary business leader Bill Daniels, provides a four-year, annually-renewable, college scholarship. The Daniels Scholarship Program supports graduating high school seniors who demonstrate exceptional character, leadership and a commitment to serving their communities.
Although the Fund received a few thousand applications each year, leaders noticed that many applications were started but not completed. To help drive completed applications, the Daniels Fund wanted to provide support for students throughout the application process on social media.
Our Partners Linhart PR developed 30 custom graphics that supported the campaign objectives and drove clicks to the website. Their campaign reached hundreds of thousands of target students and led to a 33% increase in applicants.
To learn how Linhart PR brought this campaign to life, read Daniels Fund Scholarship Program case summary.
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