All our partners are carefully selected as best-of-breed opinion leaders and influencers in their business communities, with many occupying leadership positions in their local PR professional organizations.
Our collective partners possess deep expertise in all PR disciplines and across virtually every industry. Worldcom agencies offer local market knowledge providing vital market intelligence and cultural sensitivities that add significant value to their clients. When they work alongside their fellow partners, they leverage each other’s know-how so they can together offer more effective international communications services with expanded resources, industry best practices, and access to new markets cost efficiently and effectively.
One of Worldcom’s strengths is holding its partners to a set of standards that ensure clients/brands have the confidence to hire any partner or collection of partners for strategic PR leadership and execution. To become a Worldcom partner and enjoy the affiliated benefits, prospective partners must meet minimum qualifications.
Firstly, potential partners must have a primary focus on providing PR services and be financially sound with an established reputation for high professional standards in their marketplace. In addition, to become a full partner, applicants must have been in business for a minimum of five years, receive a minimum of US$500,000 in annual revenue ($1 million for US based firms), and employ at least five full-time PR staff.
Integrated communications firms may also become Worldcom partners if they have strong capability in media relations, public affairs, marketing public relations, special events, crisis management, investor relations, and social media. We also look for a commitment and track record of sound PR strategy and execution.
Finally, all prospective partners will undergo a partnership vetting process that includes completion of the application – describing relevant details about the applicant’s capabilities and operations. Then, a member of the Region Partnership Committee will conduct a site visit to assess the prospecting partner and finalize the process.
