Podcasts have been growing in popularity around the world. They have been increasingly winning over the French public as well. According to a study Yucatan conducted with the polling institute Opinea, 6 out of 10 French people have already listened to podcasts.
For 42% of participants, the podcast format has become part of their regular media routine. Podcasts reach all generations but are especially popular among 25- to 45-year-olds.
Today, podcasts have established themselves as an essential format in brands’ content strategies, particularly when it comes to reaching 15- to 44-year-olds and higher socio-economic groups (CSP+).
Yucatan answers several questions about using Podcasting as a branding tool including:
- Why invest in Podcasts?
- What motivates podcast listening?
- French audience’s favorite podcast topics
To find details about these topics and more insights from their study, read the full article at: Podcasts : A Pillar of Brand Content Strategy.
