Podcasts : A Pillar of Brand Content Strategy

Podcasts have been growing in popularity around the world.  They have been increasingly winning over the French public as well. According to a study Yucatan conducted with the polling institute Opinea, 6 out of 10 French people have already listened to podcasts.

For 42% of participants, the podcast format has become part of their regular media routine. Podcasts reach all generations but are especially popular among 25- to 45-year-olds.

Today, podcasts have established themselves as an essential format in brands’ content strategies, particularly when it comes to reaching 15- to 44-year-olds and higher socio-economic groups (CSP+).

Yucatan answers several questions about using Podcasting as a branding tool including:

  • Why invest in Podcasts?
  • What motivates podcast listening?
  • French audience’s favorite podcast topics

To find details about these topics and more insights from their study, read the full article at: Podcasts : A Pillar of Brand Content Strategy.

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