Worldcom Partner Off Madison Ave has created a marketing playbook for outdoor apparel and brands called Trail-Tested Tactics: Navigating the Outdoor Apparel Market with Patagonia’s Strategic Compass.
Outdoor enthusiasts are discerning consumers when it comes to outdoor apparel. These customers are looking for nothing short of technical performance perfection or rugged durability for their adventures — weekend or through-hikes alike. The other trait of these consumers is that they are champions of sustainability and ethical production practices.
To be competitive in their passionate and specialized marketplace, outdoor brands needs to deliver on several bases including:
Brands like Patagonia have done it before, and Off Madison Ave dissects their playbook can spark some ideas that can guide your brand strategy. Its also breaks down some of Patagonia’s smartest brand moves and uses them as inspiration to:
Download Trail-Tested Tactics: Navigating the Outdoor Apparel Market with Patagonia’s Strategic Compass.
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