As a global organization, Worldcom Public Relations Group and its members know that communication is never “one-size-fits-all.” Subtle cultural nuances and structural differences can make or break the success of a campaign. To understand the nuance of communication in Benelux, a region that includes Belgium, The Netherlands and Luxembourg, Efficient Communication in the Benelux was created.  It is a practical guide developed by our partners Wisse Kommunikatie (Netherlands) and INSTICOM (Belgium).

This in-depth resource examines how communication strategies should adapt across Belgium, the Netherlands, and Luxembourg. While often grouped together, the countries in Benelux reveal striking differences in culture, media use, and communication preferences. For communicators, marketers, and business leaders, understanding these differences is essential to building trust, engaging stakeholders, and achieving measurable results.

Download Efficient Communication in the Benelux Report >

What You’ll Find Inside

The report provides a comprehensive overview of the cultural, media, and communication landscape in the region:

• Cultural Insights
  Learn how power distance, individualism, uncertainty avoidance, and other cultural dimensions shape expectations and behaviors in Belgium, the Netherlands, and Luxembourg—and how these differences influence communication styles, decision-making, and relationships.
• Media Landscapes and Social Platforms
  Compare the breadth of print, online, TV, and radio channels across the three countries. Understand which outlets are more receptive to PR content and discover the nuances of social media use, from WhatsApp’s dominance in the Netherlands to LinkedIn’s untapped potential in both markets.
• Content Localization and Language
  Explore why a direct translation is never enough. The guide explains the linguistic distinctions between Flemish and Dutch, the role of French in Belgium, and why tailoring content to local norms is critical for credibility and resonance.
• Communication Tools and Tactics
  Gain insight into which tactics are effective in each country—such as press releases, interviews, newsjacking, and white papers—and which require adaptation or additional investment.
• Trends in Marketing and Communication
  Learn why communication in the Benelux is shifting from promotion to purpose-driven strategies, emphasizing authenticity, sustainability, and relationship-building over short-term gains.

Why This Resource Matters

For organizations looking to expand or strengthen their presence in the Benelux, this document goes beyond surface-level tips. It provides:

• Actionable cultural intelligence to avoid missteps and build stronger connections.
• Guidance on media engagement to maximize visibility across diverse outlets.
• Strategies aligned with current trends to help brands communicate with purpose and impact.

Global success starts with local expertise. Whether you are preparing to launch a campaign in the region, manage a cross-border team, or simply want to deepen your understanding of European communication practices, this guide is an invaluable tool.

Efficient Communication in the Benelux reflects the hands-on knowledge of our partner agencies who live and work within these markets every day.

Download Efficient Communication in the Benelux Report >