SALUS – Crisis Preparedness and Protection Service

SALUS - Crisis Preparedness and Protection Service

Salus is a Worldcom-branded crisis preparedness and response service designed to help organisations protect high value human, physical, intellectual or brand assets in the event of a crisis occurring. The service is designed to protect brands in one or multiple countries by using the same preparation approach with support from local crisis experts who understand the country’s local market context.

The service has two phases, Prepare and Protect.
The Prepare phase provides an initial risk assessment, intake of essential information and identification of who to contact in the event of a crisis occurring. It also provides the client access to 24x7x365 on-call availability of Worldcom’s crisis experts.
The Protect phase delivers expert protection and crisis management during a live crisis.

Which companies is Salus designed to help?

  1. Organisations with high value assets where the harm from a crisis could be significant and long-lasting
    • Physical, intellectual, brand and human
  1. Organisations where there is medium level risk
    • Threats are real but not ever-present
    • The damage would be significant in the event of a crisis
  1. Organisations for whom outsourced support makes sense
    • Because risks are not ever-present, there is no need for a full-time internal crisis team
  1. The brand damage could be felt in multiple territories
    • While the crisis event may be limited to one country the harm to the brand reputation could be felt in many others.

Simple Pricing Model


Salus Prepare One Country 

  • Initial risk assessment, onboarding and standard preparation initial fee between €1,500 and €2,400*
  • Readiness fee – 24x7x365 access to experts and their tools between €175 and €300 per month*
  • Minimum protection period 12 months

*Depending on the individual country

Salus Prepare Multiple Countries

HQ country

  • Same fees as per One Country plus annual partner coordination fee for lead partner €1,500

Supporting country

  • Same fees as per One Country


  • Fee per hour for active protection in a crisis


Discount for additional services

We have a range of additional crisis management and preparedness services including:

  • Preparing response documents
  • Preparing detailed crisis policy and procedures
  • Media training
  • Crisis rehearsals
  • Messaging sessions
  • Daily online monitoring report (or other frequency)

If you subscribe to the Salus service, additional services will benefit from a
10% discount

Salus crisis experts are available in the following countries

>>Click on the links to contact crisis experts in their individual countries or fill out the form below

BulgariaJanev & Janev

Czech RepublicPRAM Consulting
FinlandMedita Communication

HungaryProbako Communication
KenyaTell-Em PR
NetherlandsWisse Kommunikatie
Spain Barcelona: LF Channel
SwedenPaues Åberg Communications
SwitzerlandGRIP Agency
United Arab EmiratesProglobal
United KingdomJBP PR

Fill out this form to discuss the SALUS service