Published on 28th December 2024
Worldcom Partner, Yucatan completed a study about into the French people’s confidence in the media in 2024. The study was done in collaboration with the Opinéa Institute.
The study was done with a representative sample of 1,011 people. It revealed some interesting trends in French media landscape.
Television was considered the most trusted media for 36% of French people. When looking at the demographic of 56-70 year-olds, This number rises to 47%. That result demonstrate the strong loyalty of older generations to this traditional media.
While television remains in first place, there are notable age-specific disparities. For Social Networks, they have the lowest level of trust and the least confidence.
Get details and specifics about the results, you can get the full report at: Television: France’s most trusted media in 2024 (English) or La télévision : le média de confiance préféré des Français en 2024 (Francais).
14 Jan 2026
How to Use YouTube - the World’s Go-To Video PlatformWith audiences moving from TV to YouTube, brands must rethink video strategy.…
12 Jan 2026
What Are the Key Public Relations Trends for 2026?This insights post is a summary of the blog post published by…
08 Jan 2026
Non-traditional Media Channels to Include in Your 2026 StrategyThis insights post is a summary of the blog post published by…