RockOrange Joins Global Ranks as Worldcom Public Relations Group’s Newest Partner

Published on 30th June 2024

The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, announced today that it has voted RockOrange, Miami, into its global partnership.

“We have worked diligently to grow our brand and establish credibility in the marketplace”

“RockOrange is an exciting addition to Worldcom’s global partnership,” said Jessica Phelan, President, Vault Communications (Philadelphia and Worldcom’s North American Regional Committee Chair).

“They bring fresh perspective and expertise on the United States Hispanic market, as well as a fantastic track record of success on accounts here and in the Caribbean. Miami serves as a critical hub in the global strategic communications marketplace, standing as a gateway to both North and South America. Adding RockOrange to the partnership will undoubtedly strengthen our capabilities and broaden our perspectives, enabling Worldcom to better serve our diverse clientele.”

As an award-winning communications agency based in Miami, RockOrange provides strategic communication counsel to global partners, including Spotify, Chick-fil-A, Dunkin’, JetBlue, Aflac, Fresh Del Monte and Televisa-Univision, among others. Founded in 2012 by industry powerhouses Miguel Piedra and David Naranjo, RockOrange utilizes the power of cultural and strategic insights to deliver communications programs that connect with consumers and ignite emotions.

“We used to be clients ourselves,” said Miguel Piedra, former Chief Communications Officer of the Burger King® brand globally. “That experience gave us a unique perspective as to the type of agency we wanted to build, one that was focused on delivering solid, fresh campaigns for our clients with true cultural impact. We are extremely proud of the work we have done over the past decade and are excited to expand our reach with our new incredible Worldcom partners around the world.”

For more than a dozen years, RockOrange has had the privilege of working with global clients during some of their most important moments. This includes introducing the Chick-fil-A brand to Puerto Rico, launching Aflac’s first wellness campaign focused on the U.S. Latino community—addressing critical issues such as startling health statistics, language barriers, and cultural fears—and managing comprehensive internal communications for one of the largest media merger acquisitions in recent history with Televisa-Univision.

“We have worked diligently to grow our brand and establish credibility in the marketplace,” said David Naranjo, a trailblazer in the music industry with executive roles at Sony Music and Estefan Enterprises. “Joining the Worldcom partnership is a true validation of our work. We are confident it will make us stronger and expand our global reach and give us the opportunity to collaborate with like-minded peers to continue to set trends in the communications industry collectively.”

Welcoming RockOrange to The Worldcom Public Relations Group marks the completion of a rigorous Worldcom partner recruitment and vetting process. It ensures the compatibility of the agency applying for partnership, along with their ability to meet the standards of trust and collaboration that have defined Worldcom since its founding in 1988. As the newest partner, RockOrange joins a robust group of global partners who openly share knowledge and best practices, utilize the partnership to meet expanding client roles, and collaborate on new opportunities scaled to the local, regional, and global needs of any Worldcom partner, client or prospect.

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