Given the technological changes in public relations and marketing, the demands on companies are expected to increase. In its report, 2025 The Future of Communications, Worldcom Public Relations Group predicts the main trends for 2025 based on a survey of executives at leading PR agencies and companies. With over 60 predictions, Worldcom provides insights for the industry will evolve to meet changing market needs.
The predictions from 2024 did include specific recommendations and opinions regarding the emergence of artificial intelligence (AI). However, this year’s predictions had AI included in almost every aspect of the public relations and communications market around the globe.
In its article, PRAM highlights insight from other Worldcom Partners including:
- Stefan Pollack of The Pollack Group talks about potential of hyper-personalized co-communication
- Joel Marquez of LF Channel talks about focusing on short-form content
- Larissa Lago of Planin Comunicação focuses on the impact to organic search
- Ciara Flaherty of Springboard Communications explains the approach of Generation Z
- Serge Beckers of Wisse Kommunikatie provides insights about standardising ESG reporting
- Emily Greifield of The Pollack Group talks about the new pace of crisis management
- Mariana Mirrha of Planin Comunicação warns about the autonomy of AI
- Leah Walker of True Digital Communications talks about data-driven agency management
PR in 2025 will bring new challenges but also huge opportunities. The key to success will be to combine modern technology with authentic and transparent communication. Those who adapt and use innovation to strengthen relationships and trust will set the direction and create communications that have real impact.
The full article from PRAM is available at: The Future of PR: Key Trends for 2025
