Padilla, a Worldcom Public Relations Group partner, has been selected by Ambrosia Collective as its public relations partner following a competitive search. The agency will lead the U.S. launch of Planta Powered by Solein®. This is the first food product and protein powder in the United States formulated with Solein, a novel protein developed by Solar Foods.
Solein is produced through a fermentation process that combines carbon dioxide, hydrogen, renewable energy, and a naturally occurring microorganism. The products is created entirely without traditional agriculture or fossil fuels. The product represents a new category in performance nutrition, positioning Ambrosia Collective at the forefront of the future of food.
Padilla will develop earned media strategies to build consumer trust, execute a comprehensive media relations program. The effort will develop a brand position for Ambrosia Collective at the forefront of the future of food , and emphasize the product’s exceptional nutritional profile, performance, sustainability and innovative formulation.
“We were looking for an agency that underst ands the crowded food and beverage industry, today’s premium consumer and what it takes to build a meaningful brand in a competitive market ,” said Chris Hill , CEO at Ambrosia Collective. “Padilla’s expertise across food, nutrition and sustainability , combined with the ability to connect communications to real business objectives, made them the right partner to help introduce Planta Powered by Solein and support the product’s growth.”
Padilla brings deep experience across food, beverage, nutrition, and agriculture, having worked with brands including SAVRpak, Flashfood, and Crisp.
“We’re excited to partner with Ambrosia Collective to introduce Planta Powered by Solein to the market through meaningful, insight-driven storytelling,” said Michelle Amoroso, Senior Vice President, Food, Beverage and Agriculture at Padilla.
