Off Madison Ave took home multiple wins at last week’s ADDY Awards from AAF Phoenix, with recognized work spanning public service campaigns, tourism, and student design — all united by the agency’s core philosophy that creative works hardest when it understands human behavior.
“Each winning piece started with the same belief. Creative works harder when it understands behavior. Not just what people see. What they feel. What they avoid. What finally gets them to act,” said Roger Hurni, Founder, Chief Brand Strategist at Off Madison Ave.
The Worldcom Public Relations Group partner agency earned multiple ADDY Awards recognizing creative campaigns built on behavioral marketing principles including:
- “It’s a Sign” — created for CalAnimals
- “Grand Canyon Rescue” — developed in partnership with the Arizona Office of Tourism
- “Don’t Be a Dirtbag” — a public service campaign designed to protect Arizona’s natural environment
- Gold Award (student category) — awarded to creative intern Andrew Rogers for his logo suite designs for LighthousePE
The winning entries spanned different categories, audiences, and creative challenges, but each was grounded in a shared strategic foundation: understanding behavior before building creative. To get more details, view the Off Madison Avenue post.
