LF Channel, a Worldcom Public Relations Group partner based in Spain, has received Platinum Awards at the MarCom Awards. The team was recognized with two honors including:.
- Platinum in “Communication Program” for the launch of Yazen in Spain.
- Platinum in “Special Event” for the activation of Ron El Supremo during Mercedes-Benz Fashion Week Madrid.
The agency earned Platinum in the Communication Program category for its launch campaign for Yazen Health in Spain. Built around real patient testimonials, the campaign humanized telemedicine in the context of obesity treatment, broke down social taboos, and positioned Yazen Health as a benchmark in digital health.
LF Channel’s second Platinum came in the Special Event category for its activation of Ron El Supremo during Mercedes-Benz Fashion Week Madrid. The “Cocktail x Haute Couture” campaign drew a creative connection between Paraguayan rum craftsmanship and the world of haute couture.
The two campaigns — one in health, one in luxury lifestyle — reflect a shared strategic philosophy at LF Channel.
“It’s not about making pretty campaigns; it’s about creating experiences that move the needle,” said Joel Márquez García, director of B2C & Lifestyle Comms. at LF Channel and responsible for both campaigns.
To get more details about the awards and the campaign performance, read the full release at: LF Channel, winner of two MarCom Platinum Awards.
