Worldcom Partner IW Group was recognized as Ad Age’s 2025 Multicultural Agency of the Year.
IW Group, in its 35th year, continues to evolve as a tech-savvy agency. In addition, the group’s revenue grew from $22 million in 2023 to a projected $24 million last year. Under the leadership of Bill Imada, IW’s chairman and chief connectivity officer, the agency is just as concerned with growing its capabilities while remaining authentic to the communities it serves.
“Being involved as a grassroots community-based company has given us a lot of stamina in terms of moving along and keeping in touch with what the community is doing and what the industry is doing,” Imada said.
IW’s technology expertise helped several clients with their first forays into AI, Web3, VR, blockchain and NFTs. It was that this expertise led to IW creating McDonald’s first AI-led campaigns last year. See the full article on Ad Age at: Authenticity and innovation are IW’s superpowers IW Group is Ad Age’s 2025 Multicultural Agency of the Year
You can also hear more from Bill Imada in his recent PRSA’s Strategies & Tactics article: Connecting People, Ideas and Purpose: A Q&A With Bill Imada
