Worldcom PR Group Partner Roger Hurni, author of Outthink, Outperform, recently took the stage at TEDxAsia Pacific U. During his presentation Better Thinkers Win, he argues the map at a Disney theme park was never really about navigation. It was training in observing, orienting, debating and deciding, and we’ve quietly stopped doing it.
Roger Hurni is an innovative entrepreneur and a highly regarded Behavioral Marketing expert. Over the course of his career, Roger has helped brands decode consumer behavior and transform insights into results-driven strategies.
In his TedX presentation, he applies the same lens to how people use AI: one group asks it for answers, another uses it to expand the question. Hurni explores the issues with cognitive surrender and makes the case for never surrendering your judgment to a machine that generates content but not context.
Hurni has developed a practical framework that blends behavioral science and behavioral economics into a unified Behavioral Marketing approach. His methodology empowers people to confidently analyze situations, identify motivational drivers, and craft effective strategies that outperform traditional approaches.
