Worldcom PR Group Partner Coyne Public Relations (Coyne PR) has been named public relations agency of record (AOR) for Goddard Systems, LLC, manager of The Goddard School® franchise system.
“We are thrilled to partner with The Goddard School to bring greater visibility to a brand that plays such a meaningful role in the lives of young children and families,” said Sue Murphy, Senior Vice President at Coyne PR. “Our team sees tremendous potential to combine Goddard’s early childhood education expertise with Coyne’s strategic, creative and media relations capabilities.”
Coyne PR will support The Goddard School’s objectives to increase national awareness and highlight the organization’s inquiry-based approach to early childhood education. In addition, the agency will also support local community initiatives and franchise development efforts.
“Coyne PR demonstrated a strong understanding of our brand, our audiences and the important role cohesive storytelling can play in supporting families, schools and prospective franchisees,” said said Marcel Nahm, SVP, Chief Marketing Officer at Goddard Systems, LLC. “We look forward to working together to expand awareness of The Goddard School experience and further strengthen our position as the most trusted leader in early childhood education.”
Coyne PR will lead an integrated communications program encompassing national and local media relations, executive visibility, events, activations and partnerships.
