Worldcom Partner, Casacom, has refreshed its brand to reflect its evolution. The business strategy, public relations and integrated communications firm revamped their positioning, visual identity and website.
“Our new tagline, Let’s make history, embodies our commitment to supporting our clients, the visionaries and leaders who make history by tackling projects that are bigger than themselves, projects that will stand the test of time,” said Casacom Founder and President Marie-Josée Gagnon. “We’re passionate about organizations that think big, drive change and make the world a better place. Because the choices we make today are what shape tomorrow’s history.”
A modern, elegant visual brand
The new visual identity, featuring a revamped colour palette, serif typography and meaningful new pictograms, accurately reflects the company’s personality, according to Catherine Chantal-Boivin, Partner and Vice President, Creation.
“Casacom is both innovative and sophisticated,” said Chantal-Boivin. “Determined in its pursuit of excellence, but deeply human. All this rich complexity is expressed in our new visual identity, and I’m very proud of it.”
The updated branding also appears on the firm’s website, which was redesigned in conjunction with Walter Interactive to be more in line with current trends. Key elements in the makeover included adding subtle animation and enhancing the user experience for fluid, intuitive navigation.
The firm is also launching a video where team members talk about what the slogan and positioning mean to them, as well as an animated video showcasing the power of the brand. Visit their website casacom.ca and follow Casacom on LinkedIn for more updates.
