Published on 16th November 2023
We are proud to present a book written by the acclaimed PR guru Crispin Manners, CEO of Onva Consulting, our Worldcom partner in the U.K. and Chairman of Inspiring Workplaces.
The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency.
In How to Sell Value – Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as:
This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.
17 Apr 2024
Why DEI cannot be seen as a tick box exercise - Advice from the Women of WorldcomDiversity, equity and inclusion (DEI) tops the Worldcom Confidence Index with more…
10 Apr 2024
AI’s Gone Mainstream – Are You Ready? Advice From The Women Of WorldcomArtificial intelligence is an issue that is not only developing fast but…
09 Apr 2024
Insights from the USC's 2024 Global Communication ReportCorporate Activism in 2024: Navigating Stakeholder Expectations and Societal Values In an…