What PR Really Means

Published on 9th October 2017

Sometimes when you tell people you are in public relations, they give you a puzzled look. People don’t always know what our line of work entails. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

But what does that mean? In a PR agency setting, this means that we assess and recommend the best ways for our clients to communicate and build rapport with their target audiences. To successfully do this, you need to do four activities every day.

The first is to listen. Listening is important to understand what your client needs and how you are going to translate these needs into meaningful information for their customers. Find out the next three from the Nuffer, Smith, Tucker Public Relations blog.

Nuffer, Smith, Tucker is a public relations firm and communications agency known for a strategic mindset and creative solutions that drive business results. They help organizations forge meaningful relationships, create conversations and tell their story through effective media relations, strategic planning, marketing communications, digital and social media, and community outreach.

Related Insights

21 Jun 2022

The Worldcom Confidence Index (WCI) Releases A Special War In Ukraine Topic Tracking Report

The War In Ukraine WCI Report Highlights The Top Five Issues Where…

Read more

04 May 2022

Global Business Leaders Caught In A Squeeze Between The Rapid Bounce Back From The Pandemic And The Impact Of The War In Ukraine

The Global Economy Sees The Biggest Increase In C Suite Engagement Followed…

Read more
Someone pointing at a location on a globe.

21 Apr 2022

The Worldcom Public Relations Group Welcomes New Partners in Dubai, Kansas City and Puerto Rico

NEW YORK– The Worldcom Public Relations Group (Worldcom), the leading global partnership of…

Read more