What PR Really Means

Published on 9th October 2017

Sometimes when you tell people you are in public relations, they give you a puzzled look. People don’t always know what our line of work entails. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

But what does that mean? In a PR agency setting, this means that we assess and recommend the best ways for our clients to communicate and build rapport with their target audiences. To successfully do this, you need to do four activities every day.

The first is to listen. Listening is important to understand what your client needs and how you are going to translate these needs into meaningful information for their customers. Find out the next three from the Nuffer, Smith, Tucker Public Relations blog.

Nuffer, Smith, Tucker is a public relations firm and communications agency known for a strategic mindset and creative solutions that drive business results. They help organizations forge meaningful relationships, create conversations and tell their story through effective media relations, strategic planning, marketing communications, digital and social media, and community outreach.

Related Insights

09 Nov 2022

Leaders' Changing Priorities Risk Losing Stakeholders' Confidence According To The Worldcom Confidence Index (WCI)

The latest results from the Worldcom Confidence Index (WCI) suggest that significant…

Read more

12 Oct 2022

Worldcom Launches New Crisis Preparedness and Protection Service Called Salus

The Worldcom PR Group announced today the launch of a new crisis…

Read more

30 Aug 2022

CMOs Are Ready To Drive A Three-Pronged Recession Busting Approach According To The Worldcom Confidence Index (WCI)

The latest results from the Worldcom Confidence Index (WCI) show that CMOs’…

Read more