Published on 24th July 2018
In the past several years, the rapid growth of innovative technology has resulted in a gradual integration of traditional industries like healthcare and financial services – referred to as “convergence.” While some may think the B2B professional services sector is less susceptible to the phenomenon of convergence, research seems to indicate otherwise.
Bliss Integrated Communication, a Worldcom partner that works with clients in the professional service sector, argues that there are three major sources of this shift towards convergence: new technology, new competitors and in-sourcing.
Receive Worldcom Insights
New technologies have given rise to tech-enabled startups that create a new source of competition for professional services (e.g., accounting, consulting, law and other services firms). Additionally, new technologies are also improving recruitment and hiring capabilities, so many corporations are able to bring highly-skilled professionals in-house. As a result, these professional service sectors are seeing more pressure on fee-based revenue.
New technologies are also paving the way for increased automation – and the professional service sector is not immune:
Clearly, technology is creating major changes for all workers – including professionals in the B2B service sector. What can communication professionals do to adapt to these changes and equip clients with strategies for success? Find the answer and more on the blog from Bliss Integrated.
Bliss Integrated Communication is a 38-year-old marketing communication firm that helps clients in three verticals – financial services, professional services and health care – build reputation and sales through PR, digital media, investor relations and analytics. Headquartered in New York, the agency is a long-standing member of Worldcom and serves some of the most respected names in the industries served.
05 May 2021How Artificial Intelligence (AI) Will Change Public Relations
This insight post is a summary of the original blog post authored…
14 Jan 20212021 PR & Sector Trends Predictions from Worldcom Experts - Part 4
In the fourth part of a four-part series, our consultants take a…