Webinar Recording: How to leverage smart Public Relations to launch products, companies or services in North America

Published on 10th April 2017

Receive your on-demand Webinar now

If you want to know how to achieve immediate impact and a sustained advantage and awareness when launching a product, company or service in North America, then listen to our PR experts answer your communications questions. There were no presentations – just your questions – answered.

Worldcom PR Group put together a panel of experts from around the world to answer your questions on a FREE Q&A webinar. It will enable you to understand what to do and not do when you create a plan for launching a product, service or company into Canada and the United States markets.

We had some great questions such as:

  • What was a recent launch that your agency executed that was effective and why?
  • How do you measure the success of a launch?
  • What are some of the key components to a successful launch?

Register below to listen to an on-demand recording of Worldcom expert panelists from California, Massachusetts, Minnesota, and Toronto answer your questions.

All our experts have proven experience in making new arrivals stand out from the crowd – across both B2B and B2C markets.

This Q&A Webinar will be helpful for professionals responsible for Public Relations and Marketing for all types of organisations.

Register Here

The webinars are all short, sharp affairs. Our panel of PR experts aims to provide advice about how to integrate tactics into your PR launch strategy so that get you noticed fast when you launch products or your brand in North America.

Meet the experts

Jason Lietaer, Toronto, Canada 

Jason plays a leading role in developing and executing winning outreach strategies to help his clients achieve success. Specializing in branding and strategic communications, Jason draws on his extensive experience in the public policy arena working in senior government roles and inside campaign war rooms for federal and provincial elections.


Suzanne Rappaport-Cho, Toronto, Canada Suzanne Rappaport-Cho, Vice President Strategy | CASACOM

Suzanne is a seasoned public relations professional with over 15 years experience designing and implementing strategic communications campaigns. Over the course of her career, Suzanne has worked with some of the country’s biggest names, including Indigo Books, Cara Foods (Harvey’s, Milestone, Montana, Swiss Chalet), Expedia, L’Oréal Paris, Chocolat Lindt, the Toronto Reference Library, Oxford Properties, and many others.



Jonathan Bloom, California, USA Jonathan Bloom, CEO | McGrath/Power

Based in the heart of Silicon Valley, Jon has over 30 years of public relations and journalism experience. He has successfully directed an array of major national public relations programs in consumer electronics, athletic footwear, travel, pharmaceutical, food and most notably high technology, where his expertise is widely recognized.





Will Ostedt, California, USA Will Ostedt, Senior Vice President | The Pollack PR Marketing Group

Will oversees the strategic direction, branding and media relations efforts for a diverse group of clients and heads several agency consumer accounts and is the key lead on all analytical market research on behalf of most agency clients. With over 18 years of experience, Will has managed a diverse group of clients, including the Netafim USA, Micron, WHAM-O, Make-A-Wish Foundation, Rain Bird, Meade Instruments, Santa Barbara County Vintners’ Association (SBCVA), and Celestron.




Greg Hakim, Massachusetts, USA

Greg turns ‘classic’ PR on its head – mining the best stories to create outstanding momentum. He’s an expert in running programs that drive results and knowing which levers to pull – online, offline and social – for maximum impact. Greg is passionate about securing media placements and delivering results, and especially loves the challenge of pitching a difficult story and helping clients enter and survive in the social media space.



Joan Schneider, Massachusetts, USA

Joan Scheider, CEO and Founder | Schneider Associates

Joan celebrates more than 30 years of representing a wide range of education, consumer, corporate, public affairs and real estate clients. Joan is responsible for providing strategic and creative direction and will oversee delivery of the work. Joan’s client roster for launch spans diverse industries and includes Fortune 500 as well as emerging companies and brands.





Matt Kucharski, Minnesota, USA 

In addition to leading the agency’s business-to-business (B2B) and business-to-consumer (B2C) practice groups, he is a seasoned marketing, communications and business counselor with expertise in branding, corporate communications and critical-issues management. Matt has extensive expertise in positioning and message development, thought leadership, new product and service launches, and major company transformations.




Sign-up form:

Related Insights

22 May 2024

What We Can Glean from Today’s Social Media Memes

This insights post is a summary of the original blog post published…

Read more

03 Apr 2024

How To Respond To The Way The World Votes – Advice From The Women Of Worldcom

In 2024, it’s estimated that about half of the world’s population will…

Read more

28 Mar 2024

How to Navigate Increasing Polarization – Advice from the Women of Worldcom

International Women’s Day can be seen as a once-a-year event or the…

Read more