UX Considerations for a Website

Published on 30th June 2023

This insight post is a summary of the original blog post published by True Digital Communications. View the full length blog post here: Website UX Considerations. 

User Experience (UX) is a crucial factor brands must consider when building a new website. In order to do this, there are a few things to keep in mind. Keep reading to learn more.

What is User Experience (UX)?

User Experience (UX) is not merely a trendy buzzword; it is a critical aspect of web design. Its purpose is to provide web users with a seamless and effortless experience, ultimately enhancing viewer satisfaction, influencing your company’s reputation, and guiding potential customers through the sales funnel. But what exactly does UX entail? In essence, UX refers to the relationship between a product and its users, determining how easy or challenging it is to use. While we often associate it with the functionality of apps or websites, UX can be applied to various everyday products, from a simple pen to a frustrating appliance.

For this blog, we worked with True’s Digital Marketing Lead, Wayne Silasi, who has years of experience in web design and development. Together, we uncovered the most important factors to consider when designing a website.

Why Does UX Matter?

The importance of UX design lies in its ability to fulfill user needs and foster brand loyalty. It establishes a symbiotic relationship between users and businesses, as it’s the distinguishing factor between a website that users enjoy navigating and one they quickly abandon. By guiding users through tasks that benefit both them and your business, such as creating an account or making a purchase, UX design solidifies a positive first impression and establishes credibility for your brand.

Its significance extends even further, as a great user experience influences repeat purchases and improves retention rates. In fact, well-crafted UX has the potential to transform users into enthusiastic advocates for your brand, which is an invaluable achievement for any business. Moreover, by prioritizing the user’s needs from the beginning, you can minimize the likelihood of costly redesigns in the future, thereby optimizing resource allocation and maximizing long-term success.

UX vs. UI

If you’re already acquainted with UX, you’ve likely come across its companion, User Interface (UI). While UX is all about guiding users through tasks, UI is responsible for the visual elements that shape the interface—colors, typefaces, buttons, etc. UI and UX are the dynamic duo of design. They’re two essential pillars that intertwine seamlessly, with UI setting the stage for the user’s experience. However, creating an impactful interface goes beyond aesthetics; it encompasses the broader aspects of excellent design. So, what exactly are the characteristics of websites with good UX design?

Want to know more about the most important UX considerations? Head to truedigitalcom.com to check out the full blog post.

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