Published on 14th March 2022
This insight post is a summary of the original blog post published by Luke Huber at HBI Helga Bailey GmbH – International PR & MarCom. View the original post: 5 Tipps für Modernes Marketing im Metaverse.
As many know, last year Mark Zuckerberg announced that his Facebook group would be called “Meta” in the future. Our partners at HBI Helga Bailey GmbH – International PR & MarCom go into more detail about this trend and offer some tips about how marketers can plan to approach the metaverse.
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The Metaverse is a virtual reality connected to physical reality, or a “mixed reality”. In the future, this concept should cover all social interactions that take place in the professional and educational sectors. The Metaverse can be reached via various entrances, including through AR and VR technology, as well as private PCs, smart mobile devices and game consoles. This newly created virtual space has its own economy, is constantly synchronized, can be accessed by any number of people at the same time and thrives on the creativity of its users.
If you want to stand out in the Metaverse, you need more than just a well-worded ad. In a universe without supposed borders, innovative marketing is essential to not to get lost in the crowd of insignificance.
In the future, advertising can be designed as an experienced users can actively interact with it. Brand managers can further develop the possibilities of their brand appearance and score even more points than they already have with innovative ideas and creative implementation.
The digital world offers an increasingly tailor-made online experience through personalization. Unique avatars can be created on gaming platforms as well as in the social media arena. The algorithms used on the respective platforms play out individual contributions tailored to the user. It is to be expected that users will have even more opportunities to express their personality digitally. The trend undoubtedly points in the direction of personalization.
With an increase in this and the individualization of the digital world, classic mass marketing is falling behind. Target group-oriented marketing is gaining in importance and efficiency.
In the future, the marketing mix will be expanded to include the strong connectivity of digital and physical reality. AR and VR technologies as well as the use of artificial intelligence will become standard in every marketing strategy. NFT art also offers a valuable marketing approach for many companies.
Such campaigns can be linked creatively. In order to achieve the greatest possible advertising effect, many campaigns run parallel online and offline. The resulting synergy effects of both worlds will ultimately flow into everyday life with the Metaverse.
Here, too, the following applies: creative and innovative ideas are not only nice to look at, but if they are implemented correctly, they provide a clear competitive advantage over the competition and support a clear positioning.
Want to know more? Get two more tips on how to market in the Metaverse by reading the full blog post 5 tips for modern marketing in the Metaverse.
HBI PR & Marcom have over 30 years of experience and specialize in communications around technology products making them specialized in communications around technology-related topics for over 30 years. They have extensive experience in traditional PR, social media, marketing and seminars and have worked with a huge scope of companies ranging from start-ups to global groups and local SMBs. Some of the world’s best-known brands entrust their communications to HBI’s expertise. The agency strives to introduce and establish emerging companies selling innovative products or services in the German-speaking market. Today they support customers from the whole area of technology – business-to-business, consumer electronics and industrial IT. They also have clients in other sectors, such as consulting, hospitality, healthcare, engineering as well as transportation.
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