Tip Sheet: Use Data-Driven Storytelling to Reach Audiences

Published on 18th April 2019

Written By

In our data-driven world, it’s no surprise that communications professionals are attempting to integrate smart data into their strategies. Perhaps the most effective way to leverage this new world of smart data is with data-driven storytelling.

Those who harness data-driven storytelling are simply using information about customers or target groups to communicate with them more effectively. The audience data – interests, unique features, media they enjoy, etc. – can be used to identify what content and stories will resonate with consumers.

Download the Tip Sheet on How to Use Data Driven Storytelling

PRAM Consulting explains the reasons why data-driven storytelling makes sense including:

  • People are overloaded with content and media.
  • Multitasking has become the norm as consumers are targeted with content across devices.
  • Consumers are only interested in content that is relevant to them. They’ve learned to manage the excessive amount of content they’re exposed to by filtering it out.
  • Consumers’ decision-making process is increasingly unpredictable, greatly reducing the ability of brands to reach them.

Data-driven storytelling helps brands cut through the noise and deliver relevant content to audiences, dramatically improving their ability to not only reach these audiences but to also convert them into customers. Find additional brand insights from Worldcom.

PRAM Consulting

PRAM Consulting was established in 2001 as a private Czech company specializing in providing public relations services. Today, their firm helps business partners not only market their brands, but also promote the sale of their products, secure media support, and handle the various aspects of advertising, including long-term strategic planning. PRAM ranks among the leading agencies in the Czech Republic and Slovakia and holds a number of prestigious awards, such as the Czech PR Award, the Golden Semicolon, the Golden Drum and the Worldcom Global Awards.

Download Tip Sheet:

Related Insights

22 May 2024

What We Can Glean from Today’s Social Media Memes

This insights post is a summary of the original blog post published…

Read more

03 Apr 2024

How To Respond To The Way The World Votes – Advice From The Women Of Worldcom

In 2024, it’s estimated that about half of the world’s population will…

Read more

28 Mar 2024

How to Navigate Increasing Polarization – Advice from the Women of Worldcom

International Women’s Day can be seen as a once-a-year event or the…

Read more