The Value of an Internal Communications Audit

Published on 13th February 2024

This insights post is a summary of the original blog post published by Springboard Communications. Read the post: Why an Internal Communications Audit is Key for Effective Internal Communication

The positive impact that effective internal communication has on a business cannot be overstated. For starters, employees become more engaged and will often be more productive. How do you know if your internal communications are resonating with your team? Our partners at Springboard Communications walk through the value an internal communications audits offers businesses.

The core goal of an internal communications audit is to figure out which activities and messaging employees are connecting with. It’s also a great opportunity for your team to provide feedback and share what kind of messaging they’d like to hear.

Before an internal communications audit can be done, you need to determine what you want to achieve with it to be able to ask the right questions.  With the right questions, you can uncover insights to guide your strategy and execute tactics.

Every internal communications audit needs employee feedback to succeed. This feedback usually involves creating a survey or set of questions to get a better understanding of how they feel communication is being handled in the company. You’ll also want to ask employees if there’s anything they think is missing in the current communication structure.

Breaking Down an Internal Communications Audit

Outside of employee feedback, there are a couple of essential elements that every internal communications audit should have. It’s important to take a look at the channels being used for internal communications. Are employees engaging enough with these platforms?

Next, look at the type of content being shared. For example, if there’s an important company update, would employee be more likely to read an email, or would a video be more effective at sharing the message?

Then, it’s essential to check in with company leadership to see how their assessment of internal communications compares to employee feedback. You need all members of the team to be aligned for internal dialogue to be more meaningful.

The next steps in the audit process centers around using analytics, metrics, and other forms of data collection like interviews. These tactics can help your organization identify any key areas of improvement for internal communications.

Now that we’ve covered the basic steps, the value of an internal communications audit doesn’t stop there.

To learn more about the details of an internal communications audit and how you can find help to get one done for your organization, check out the full blog post by Springboard Communications: Why an Internal Communications Audit is Key for Effective Internal Communications.

Get more Worldcom PR Partner insights on Internal Communications and Management.

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