The True Value of ESG in Your Organization

Published on 31st October 2022

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This insight post is a summary of the original blog post published by Christelle Masson, of CASACOM View the original post: The True Value of ESG in Your Organization . 

I often hear decision-makers delay their Environmental, social, and corporate governance (ESG) strategy because of the potential costs. Is this the case for you? If so, I recommend you think again! An investment in ESG may seem large and daunting, especially since the financial benefits are not immediately apparent. However, it is important to focus on the medium and long term rewards. The biggest mistake you can make is not taking action.  

ESG factors can have a positive impact on the value of your organization and have a ripple effect throughout your value chain. Whether your organization is public, private or non-profit, an ESG strategy is an important risk-management tool and a lever for growth. When well thought out and implemented, it creates value for your organization and stakeholders.

Managing ESG issues is a business imperative that must be integrated into your strategic planning as well as your risk and opportunity management. This starts with the mobilization of your board of directors and management. Throughout this ESG journey, a strong communication plan will mobilize and engage all your stakeholders. Stakeholders are increasingly concerned about environmental and social issues.

They are demanding more from a responsible partner. Whether they are your investors, your customers, your employees, etc., they are increasingly interested in your activities. Find out what they are demanding and how taking part in an ESG strategy can benefit you and your company by reading the full-length article, The True Value of ESG in Your Organization. 


CASACOM is an independent national communication and public relations consulting firm that helps clients accelerate business success through communications. Located in offices in Montréal and in Toronto, CASACOM brings a real understanding of cultural differences resulting in unique and highly effective communications strategies. The firm was founded with a deep sense of integrity and humanity and our unique approach to collaboration and excellence gives us the opportunity to truly make a difference in our clients’ businesses. The team is highly strategic, creative, and passionate and specializes in corporate communications, public affairs, and marketing communications.

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