Tech Public Relations and Marketing

This year, CES 2025 did not disappoint. It showcased groundbreaking tech innovations that hint at where the industry is heading next. It was also a peek into the path for public relations and marketing. From AI-driven solutions to futuristic tech, the focus was clear: personalization, automation, and immersive experiences are the future.

Artificial Intelligence (AI) took center stage with consumer-focused tools for health tracking, AI companions, and predictive tech that adapts in real-time to user needs. Meanwhile, the building industry products included tech for fully autonomous smart homes. However, it is important to remember that in today’s marketplace every new company is a technology company.

With AI and advanced tech flooding every industry, what did the CES show tell us about the PR and marketing approaches? The key takeaway: experience is everything.

Storytelling needs to evolve from feature-focused to experience-driven, with immersive content at its heart. Personalization is non-negotiable. Brands must harness AI to tailor messaging and campaigns to individual consumer preferences in real-time. Influencer marketing and partnerships will also shift toward tech-savvy creators who can explain complex innovations in relatable ways. This theme was something highlighted by our partners in our 2025 Communications and PR Predictions.

Ultimately, tech marketing has shifted into the AI generation, but it needs to remained focused on making it feel human. The brands that win will be the ones that bridge the gap between futuristic and familiar. There are several ways to think about technology and PR strategy. Some of that is about creating a strategy for tech companies and the flip side of that is how to use tech in Public Relations. We have gathered insights and case studies from our global partners that cover different strategies, industries and how technology advances are changing the game.