Tap Into Instagram’s New Hashtag Follow Feature

Published on 5th February 2018

Instagram on phone

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With Facebook’s recent algorithm update, companies are finding it increasingly difficult to achieve organic reach. Marketers and PR professionals rejoiced when the Instagram hashtags feature was announced. Hashtags on Instagram provide new means for fostering organic reach and engagement with audiences.

Instagram users can now follow hashtags and see relevant tagged content directly in their news feeds, which our partners at Sachs Media Group note offers brands new opportunities for growth. According to Sachs, this new feature is not only a great way for users to easily discover new content that aligns with their interests, but also an opportunity for brands to reach new audiences without any cost for exposure.

The article explains that brands can tap into this potential by creating a custom hashtag for users to follow and use in posts. It is also important that brands consider their audience’s interests and research what hashtags are most relevant to their brand. Marketers can have inspiration delivered directly to their feeds by following other hashtags that are relevant to the brand.

Instagram allows up to 30 hashtags to be used in each post, which offers brands the ability to experiment with a variety of relevant hashtags and target posts. This update provides marketers with new metrics to consider when measuring performance and identifying opportunities for growth. Read more about ways to harness the potential of Instagram’s new feature on Sachs Media Group’s blog.


Sachs Media Group has perfected the art and science of promoting issues, brands, and services using insight-informed strategies to achieve measurable results.  As a truly integrated strategic communications firm, the agency specializes in public relations, digital, integrated marketing, public affairs, crisis and research. With offices in Tallahassee, Orlando, Boca Raton, and Washington — and global reach powered by our affiliations with the prestigious PR Council and the Worldcom Public Relations Group ‑ Sachs Media Group helps a broad array of clients overcome barriers and leverage opportunities to break through to success

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