Published on 29th October 2020
Trying out products is often one of the most important ways for potential buyers to get to know and possibly fall in love with them. That’s why organizing product tests is still a basic element of PR efforts for consumer electronics companies.
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Today, product testers have expanded beyond journalists to include bloggers, vloggers and influencers. Worldcom partners at Próbakő Kommunikáció offer advice on how to successfully test strategy for consumer electronic products.
Before you send out any product samples or begin testing, you need to think carefully about the different testing aspects:
There are some tactical elements that you should pay attention to in order for test organization work to be successful.
Read the full blog post from Próbakő Kommunikáció’s Three Tips for a Successful Product Testing Implementation. You can also find more insights from Worldcom Partners about Technology and Trends.
Founded in 2003, Próbakő Kommunikáció has expertise in press relations, content marketing, social media and digital communication. The company has a strong foreign network: András R. Nagy, managing partner of Próbakő, is a member of the European Board of Directors of the global agency network of the Worldcom PR Group.
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