Evolving The Role of PR & Communications Agencies in AI

Published on 5th August 2025

Written By

This insights post is a summary of the blog post published by LF Channel. View the full insight at: The role of communication agencies in the ethical use of artificial intelligence.

Artificial intelligence (AI) and its uses have been advancing at a dizzying pace.  With this incredible growth, a key question arises: who should set the rules for the ethical use of artificial intelligence in communication?

Now more than eve, The answer lies with communication and public relations agencies. The movement to managing AI visibility companies has happened by they are experts in managing brand messages and reputations.  It is also because PR firms are in direct contact with companies, their audiences, and the media.

AI is not the enemy. But using artificial intelligence in any type of communication without ethical principles is like erecting a skyscraper a building without a foundation. The decisions that are made now will determine the trust that society places in brands and their messages. With the evolution of AI, it is important to understand the issues and ask key questions such as:

  • Why is now a crucial moment to talk about the ethical use of artificial intelligence?
  • What role should communication and public relations agencies play?
  • To educate our customers about the potential (and limitations) of artificial intelligence
  • Establish principles of transparency and truthfulness
  • Promoting good sector practices
  • How to integrate AI ethically into corporate communications
  • Leading the ethical use of AI: an opportunity to strengthen corporate reputation

To get more details about each of these question and issues, read the full post at: The role of communication agencies in the ethical use of artificial intelligence.

Worldcom Partner Insights - Public Relations

Related Insights

18 Aug 2025

Media Relations Rewired: Evolving Trends and What to Do Now

Media relations isn’t dying—it’s splintering. With the rapid growth of AI, it…

Read more

12 Aug 2025

Impact of OpenAI’s Agent Mode on Brands, Marketers, and the Future of Work

A new chapter in AI has just opened, and it demands attention…

Read more

29 Jul 2025

How Biometrics Is Reshaping PR and Advertising

As the lines between data and emotion continue to converge, a new…

Read more
The Worldcom Group®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.